SmithKit
Enabling residential care facilities to manage their entire menu planning process
The Challenge:
SmithKit’s goal is to enable individual NDIS participants and the providers of disability support services and residential aged care to feel confident, empowered, and inspired to get cooking through customisable four-week meal plans.
The challenge we faced was to reduce the drop off rate of new users to the platform. We took on this challenge with a focus on the Information Architecture and to ensure that people could understand how to use the site through reducing the platform’s visual noise and utilising common digital elements.
Platforms:
Web
